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It's not often that we get to have a global impact for change, but sometimes a commercial aims for more than sales. For the recently passed US infrastructure bill, Toyota wanted the car companies to come together for a nationwide effort to outfit gas stations with electrical vehicle charging as more companies are making the switch to EV and alternatives to fossil fuels.  

Working with the ECD of Toyota North America, we crafted and executed this spot in 4 weeks. I worked directly with Toyota brand photographer Chris DeLorenzo to achieve the photo real looks of each car line, all entirely done in CG.
 

 

TOYOTA
LEAD THE WAY

Agency: Saatchi & Saatchi

CCO: Matt Davis
Creative Director: Jason Forster
Art Director: Chris DeLorenzo
AAD: Matt Kearns
CG Lead: Mike Wynd
Compositing: Jason Forster
Motion Graphics: Jonathan Ficcadenti

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©2023 Jason Forster - Los Angeles
(all projects completed by Jason Forster and collaborators)

 

© 2023 - Jason Forster - mrjasonforster@gmail.com - 310.800.6553 - Los Angeles
(all projects completed by Jason Forster and collaborators)

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